Let’s be honest — Zomato isn’t simply dropping off meals at our doorstep.
They’re delivering feelings, relatability, and a healthy dose of wit every time a notification pops up. It’s marketing that doesn’t feel like marketing — and that’s exactly why it works.
Behind every quirky push notification or meme-worthy post lies a strategy that blends timing, tone, and emotional intelligence. And if there’s one brand every marketer should be studying, it’s Zomato.
1. Tone Builds Connection
Zomato doesn’t talk like a brand. They talk like your funny, food-obsessed best friend who always knows what you’re craving.
Their tone is:
• Conversational
• Humorous
• Self-aware
• Culturally relevant
This voice makes people stop scrolling — because it feels human. Tone is not just a writing style; it’s a personality. And Zomato’s personality is one you enjoy hearing from, even when you’re not hungry.
2. Relevance > Reach
Zomato’s strength isn’t loud marketing — it’s timely marketing.
Whether it’s:
• A meme after a cricket match,
• A relatable line during a heatwave,
• A one-liner about rain, breakups, exams, or binge-watching…
They show up at the exact moment people are feeling something.
In a world where everyone is trying to go viral, Zomato focuses on being relevant. Because relevance builds memory, and memory builds preference.
3. Emotion Drives Engagement
People don’t share offers. They share moments.
Zomato’s content taps into emotions:
• Humor
• Nostalgia
• Mood-based cravings
• Everyday annoyances
• That “this is so me” feeling
Their notifications and posts make people laugh, relate, and sometimes even feel seen. That emotional spark is what turns simple copy into shareable content.
In marketing, emotion > information. And Zomato proves it daily.
The Real Secret? They’ve Mastered Being Human
While many brands chase algorithms, Zomato chases authenticity.
They’ve understood something fundamental:
People don’t want brands in their lives — they want experiences, humor, connection, and personality.
Zomato shows us that marketing doesn’t need to be complicated. It just needs to be human.
A Lesson for Marketers & Students
So the next time a witty Zomato notification lights up your phone, don’t just smile and swipe it away. Study it.
There’s more strategy in that one clever line than in half our marketing textbooks.
Because great marketing isn’t about what you say — It’s about how you make people feel.